Wednesday, 30 April 2008

I Want To Buy These Shoes

In times where we designers invent everything, something was still missing. Comfortable but seductive shoes. The most comfortable and still aestheticly appealing shoes I can imagine are ballett flats. But are they secucive? I don't think so. What a relief that american footwear and footcare manufacturer Scholl asked the italian multi talent designer Diego Dolcini, which you might know from other collaborations (Dolce&Gabbana, Tom Ford, Pucci and Bulgari)) to reinterpret orthopedic shoes.

With this collaboration Scholl managed to add a new flavor to their shoes. Healthy shoes gain an additional value, being hip, sexy and fashionable at the same time. Comfort meets glamour is the idea of the concept. I would be happy to become one of their customers but as for now it seems that the perfect summer shoes are only available in Italy.

Distributers of Scholl Shoes in France:



1 comment:

Danz said...

Some nice shoes there. The last ad is a great image.