“Mostly, models are cheesy and stupid,” Mr. Saraiva said. “They show up with tacky men who think they are kings of the world because they have a driver and expensive clothes. A guy that looks like a bum is more likely to get into one of my places.”
André Saraiva, NYT Interview 2007
After having read that very promising statement, I went to Le Baron Paris the first time last Saturday. After nearly three years in Paris, I always wanted to go but somehow never made it. So I waited for the visit of friends who would really appreciate a night at a unique venue. People at the door were likable and cool and the venue itself was as beautiful as stated in any magazine or on any internet site. The problem on that special Saturday was more in the party crowd itsself. The ones who could be found inside where either beautiful women who tried so hard to look like models, pretentious men and very young school kids. My friend, who organized parties himself, observed that this crowd consists of two types of customers (usage of the word "customer" on purpose): the once who want to be watched and the once who watch. Both are dependend on each other. I was more the watching type I guess because, as I already stated at the door, I did not know anyone who goes to Le Baron on a regular basis. While smoking a cigarette outside, I discovered a stretch limousine for rent on the other side of the street. Right away I remembered the interview and asked myself how this corresponds? Isn't there anything more cheesy then renting a stretch limousine or is it just cheesy going clubbing on Saturdays?
We went home with the in-house english cab at a late time for a new mother and early for a parisian night. In bed I came to the conclusion that any original club needs a permanently cool crowd to be watched and customers who finance the soirées("tacky men who think they are kings of the world because they have a driver and expensive clothes"). There is no space left over for idealism.
Friday, 27 February 2009
Thursday, 12 February 2009
The fact that a fashion group with german origins has published an amazingly outstanding advertising campaign for spring 2009 is worth a post. The campaign shot by the belge photograper Willy Vanderperre captures all the characteristic criterias Jil Sander stands for: Timelessness, Classicism and Minimalism. It's a "Natasha Poly only" campaign styled by Oliver Rizzo who is a stylist, consultant and freelance fashion editor.
Wednesday, 4 February 2009
After having given birth to my little baby girl in December, I decided to remunerate myself and go for the winter sale in Paris. In the little spare time I have right now, I went through the shops in St. Germain (rue de Grenelle, Bon Marché, rue du Four, rue Chèrche Midi) and was quite disappointed. The universal french affordable brands like Gerard Darel, Maje, Sandro and Manoush left me with the impression that they create the same type of clothing season by season. The Bon Marché made me smile when I see a pair of shoes (orginal price 400 EUR reduced to 360 EUR). Nevertheless the majority of the consumers seemed to be quite happy and shopped like crazy. The only think I could buy in peace with myself was a pair of Ferragamo Vara low heel ballerines reduced to 125 EUR.