The Givenchy Ad Campaign for F/W 07.08 with Lara Stone photographed by Inez & Vinoodh demonstrates that less is more, especially to put fashion in scene.
What Lara wears is still in the center of the photo playing the major role. Using fog as special detail, is great and it differs this campaign from many others which show a dressed-up model lolling on a sofa (the amount of photos like this is really eye-catching when going through a fashion magazine at this point of time). I also like that they choose black/white photography for the kind of fashion which is being presented. To provide the label name in a decent dusky pink is like the ice cream on my warm gateau de pomme! Manifique!