Wednesday, 5 September 2007

The Wonderland Of Christian Lacroix

Karl Lagerfeld started, Stella McCartney went onward, Pierre Hardy is the latest doing it and the collection of Christian Lacroix is currently online. Guess what's the subject: Yes it is about luxury designers serving the mass market by creating collections for the big fashion chains like H&M, GAP and the online warehouse La Redoute in the case of Lacroix. Some projects are more interesting some are less impassionate. What I like about the one of Christian Lacroix and La Redoute is not so much the product range but the point of sale:
They created virtual dream world with model Lilly Cole presenting his design going from clothes and accessoiries to furniture and decoration in different virtual show rooms. I call it the "Christian Lacroix Wonderland". It is not necessarily about its function but enjoying the arty side of a site.

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