Monday, 17 March 2008

Germany's Next For BREE

There might be one canditate participating in Germany's Next Topmodel 2008 who would be really gifted to become a model with regards to appearance as well as behavior (I need to mention this because the main part of the candidates seems to be not familiar with good manners). In the series last week Vanessa won the casting contest to appear as cover girl for BREE BAGS. BREE is a german based brand which has been started in1970 by Wolf Peter Bree. BREE bags stand for quality and functionality as well as real value for money. My first satchel was made out of leather and my mum baught it at their shop. I didn't like it when I was young because all the other kids used to wear SCOUT satchels but my mum insisted because she was never interested in ordinary things. That was my first and last experience with BREE and I think they did not change much since then. This goes along with the negative aspect that the company indeed exists until today but has not been really innovative in let's say the last 15 years. According to my opinion it kept its head above water because of more conservative buyers who look for great quality and less design for a smaller amount of money (I mean the contrary of so called "IT Bags).
I am not a marketing manager but I would assume the collaboration with Germany's Next Topmodel could be a measurement to make this brand more attractive for a younger and trendier group of buyers. The result of the photos is being shown here:
The photos are sexy, colourful and provocative and absolutely controversial with what I would expect from this label. With regards to the model I think Vanessa has done a great first job and Schloss Bensberg (near Bergisch Gladbach, Heidi's home town) has been a beautiful location to do the shoot. Now that I noticed that the "Germany's Next Crew" also produces valuable stuff I am bit reconciled about this casting show, which is the only casting show I ever followed. I am still not convinced about the concept because none of the models who won, ever appeared on a "high class" campaign. Not sure if girls apply for this show being aware of the fact that they will advertise for desperate housewifes catalogues later on in their imminent "career".


mahret said...

Ich finde auch, dass sie sich sehr gut geschlagen hat!!! Vielleicht werden wir von der Dame noch mehr hören zukünftig. Würde mich freuen, die Grundvoraussetzungen brngt sie mit!

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