Julia Restoin-Roitfeld is the new model for the Miu Miu Spring Campaign shot by Marc Segal and styled by Elisabeth Sulcer.
I like the idea of putting on the scene in an unoccupied house. It adds a misterious something to the campaign which matches with the collection. With regards to the make-up and hair-style I am a bit disappointed. I have to admit that I am getting bored of the "Amy Style". You see these girls everywhere on the street copying her and now you even recognize her style in a Miu Miu campaign which stood for creativity all the time. Besides it is amazing to see that a healthy and happy looking girl like Julia got involved to promote two very different labels. It can be argued that arises from the fact of being the daughter of Carine, but I would reinterpret it in a positive way. No one needs to stick to the unhealthy and skinny look most of the models count on these days, but one needs to have a certain something - not only for creation but also presentation.
Preview (Source: Blackbook Magazine)